NEYRO The short answer: your own app pays off when the aggregator's monthly commission is comparable to the development cost — after that, every month works for you. A benchmark from our practice: a cafe and delivery chain, after switching to its own Android app with Kaspi QR, stopped paying Glovo commissions — and guests started ordering in its own app.
Paying via Kaspi is today the default scenario of Kazakh retail: the customer pays the familiar way, in a couple of taps. So in Kazakhstan your own app is not 'one more payment method' — it is the familiar one. The only question is the economics.
How much the aggregator takes
Delivery aggregators (Glovo, Wolt and the like) take up to 30% of every order. That is not a one-off fee but a monthly tax on the entire order flow — the very flow you attract with your own marketing. The second point is the customer base: a buyer in the aggregator's app is the aggregator's customer, not yours. You spend on advertising — and deliver the buyer to the platform.
What your own app gives you
- 0% commission per order. The money from the sale stays in your business in full.
- Kaspi Pay / Kaspi QR built in. Payment is inside the app — no cards and no extra steps for the customer.
- Push notifications for free. Promotions, new arrivals, order statuses — a direct channel to bring customers back, with no fee per touch.
- The customer base is yours. Who buys, how much and how often — you see it yourself and decide yourself.
A simple payback calculation
The logic is two steps. First, calculate what you pay the aggregator now: orders per month × average order value × commission. Then compare that monthly amount with the development cost — an Android app with Kaspi Pay starts at 450 000 ₸.
A worked example (plug in your own numbers): if the aggregator takes 300 000 ₸ a month, the app pays for itself in about five months — and after that those 300 000 ₸ stay with you every month. If the commission reaches 1 000 000 ₸ and more — as with our cafe chain — we are talking millions of tenge a month.
This example is illustrative: every business has its own order flow and average order value. For a real benchmark, see the case below.
Case: a cafe and delivery chain
The chain moved its orders from aggregators to its own Android app with built-in Kaspi QR. The result: no Glovo commissions — money that used to leave for the platform every month now stays in the business. Plus, more guests now order in its own app: its own push promos and simple checkout bring people back better than a shelf inside an aggregator, right next to competitors.
Want the payback calculated on your numbers?
Free audit — 30 minutes: we calculate what you pay the aggregator and the payback period of the app. No strings attached.
Who does NOT need their own app
Honestly: if orders are few and commissions are still tens of thousands of tenge a month — start not with an app but with automating your inquiries: it is cheaper and pays off faster. Custom development makes sense once the volume is there and you can see how much leaves for the platform every month. And if an off-the-shelf solution covers your process — we will say so straight and will not sell you an app.
Frequently asked questions
How much does your own Android app cost?
From 450 000 ₸ — the final estimate depends on the logic, screens and integrations. We calculate it after the free audit, and the numbers never change mid-project.
How will customers pay in the app?
Via Kaspi Pay or Kaspi QR — payment is built into the app. It's the checkout every Kazakh customer knows: a couple of taps.
How long does app development take?
A mobile app usually takes 2-4 weeks from kickoff to a working version.