NEYRO The short answer: if you only need a sales funnel and a quick start — amoCRM is enough. If the business needs the whole loop — deals, tasks, documents, telephony and 1C integration — take Bitrix24. For Kazakhstani small business Bitrix24 usually wins, and below I explain why.
What's the real difference
amoCRM is a sales department tool: a convenient funnel, deal cards, quick setup. Bitrix24 is a business management system: CRM plus tasks, documents, internal chat, telephony and a website in one place.
Because of this, the question 'which is better' is meaningless without 'for what'. The same business at five people and at twenty-five people will answer differently.
When Bitrix24 is the right choice
1С-Bitrix24 implementation at our company starts from 350 000 ₸.
- You need 1C integration. In Kazakhstan, accounting lives in 1С: the 1С + Bitrix24 link turns invoice issuing from manual routine into a fully automatic step.
- Business is growing from 'deals' into 'processes'. Enquiries, production, warehouse, employee tasks — all in one system.
- You need documents and contracts. LLP and IE work with e-invoice (ESF) and contracts — Bitrix24 covers this together with CRM.
- The team is more than 3-5 people. Task assignment and control — without a third service on top.
When amoCRM is enough
- The core of the business is sales. A shop, services, a department of one or two managers.
- You need a quick start. The funnel can be assembled in days and changed on the fly.
- Accounting is separate. 1С or spreadsheets live elsewhere — you only need deals from CRM.
Kazakhstan specifics
Here, 'just CRM' is rarely enough: enquiries come from Instagram Direct and WhatsApp, accounting is in 1С, documents need e-invoice (ESF), payments go through Kaspi. amoCRM collects enquiries well, but linking it with 1С so that invoices go out automatically is a noticeably more complex task. Bitrix24 in a bundle with 1С covers the 'enquiry → deal → invoice → document' route entirely.
This is what a qualified sales funnel is: not a list of contacts, but the path of an enquiry to payment without manual transfers between services. We design such routes: express audit — 0 ₸, and at that stage it's usually already clear which system you need.
How to make a decision in one evening
- Write down where the money lives: deals only in sales — amoCRM; processes through several departments — Bitrix24.
- Calculate how much time is spent on manual transfers between CRM, 1С and spreadsheets.
- Ask yourself what the team will be in a year: moving between systems is more expensive than the right choice upfront.
Not sure which system you need?
Free express audit — 30 minutes: we'll go through your processes and tell you which CRM will cover your tasks.
Frequently asked questions
Is Bitrix24 more expensive than amoCRM?
1С-Bitrix24 implementation starts from 350 000 ₸ — it's a system for the entire business. amoCRM is cheaper at the start, but tasks, documents and 1С integration are usually covered by separate services. Count not the price of the box, but the cost of the entire contour.
Can I start with amoCRM and then migrate to Bitrix24?
You can, but transferring the history of deals and connections is a separate job, and some data is almost always lost. If in a year you'll need 1С and documents, it's cheaper to factor this into the choice from the start.
Where to start choosing a CRM?
With a free express audit: 30 minutes — and you know which processes need to be automated and which system will cover it. The estimate after the audit does not change during the project.